The good news is that I studied at Berklee.  I am familiar with what you will learn there.  The bad news is that Berklee is a business.  They call it a school, but it’s a business - just like any other.  You pay several thousands of dollars to perfect your skills as a musician, an artist, or a business-person.  Those are good skills.

Music Industry School is designed for musicians and individuals who want to achieve an actual career IN the music industry.  We show you how to make a career out of your music. How to grow your fan base, how to promote your music, how to survive each dip and turn that you can expect in this screwed up music industry.  I called it screwed up because it is.  The only way to have massive success is if you have a strategy, a plan, and specialized knowledge. more…

I believe that every artist has the potential to be greater than he or she is and to reach audiences far beyond their local zip code.

But what you’ll find, even when you do your own research, is that the biggest pitfall most artists fall in, is they think they know everything, know enough of “this” and are ready to get more of “that”.

What you have here is an artist on the Music Industry School mailing list who bombards me with an email alleging that I basically am not helping him achieve his goals.  His name is Thomas Foust.  He believes anyone with a computer these days can do what I’m claiming.

One of the policies of Music Industry School, is that I will not send you an email or point you to a blog post or a video lesson - for the hell of it. Sure it’s easy to do everything perfectly when you’re selling e-books for $37 but I have decided against selling E-books here.  I simply do not believe in releasing information if it is not useful in some way or another.  Which is why I have taken time to re-arrange the way our more…

Today will not be the day.

Neither will tomorrow.

I would like to tell you to give up, but if I do that… well. more…

How much money did you make today?

I don’t mean at your 9-5, I mean from your job; the place where you spend your time working.

Now is the time to ge amazingly daring in the way that you go about advancing your career. Not just because of the money, because it’s likely that the money (the good money) won’t come until you’ve been following along with a consistent type of plan for at least a few years, but because you need to capture mind share before it becomes impossible.

It is June 2008, three years from now, it will be much harder to get 100 people to buy your music, let alone 10,000.

The longer you wait to implement a solid strategy that will help you accumulate fans and build relationships, is the longer you delay your profits. People who buy music are not getting dumber, they’re getting smarter and more demanding in their expectations; and their preferences and values are changing faster than ever before. more…

What does owning an official indie artist website have to do with life, taxes, and profitability? Probably nothing for most people.

But I know someone who gets it and I know someone who understands that being a music superstar, REALLY is more than just the music. I’ll tell you about that in a minute.

I am not sure that the general population of any educational institution truly wants to learn enough about their skill to obtain the success they rabidly crave.

Going to MIT (Massachusetts Institute of Technology) seems like it would be a great idea, because it is a well known school and you will be among the “who’s who” of upcoming tech moguls; but it would be a boldface lie to believe that 99% of the students really put in enough effort to really become great (aka beyond average) at what they claim they want to do with their life after skill.

I am saying this, but I am lying to myself. more…